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Beauty products employ sampling as a marketing tool to target potential customers. Traditionally samples are handed out in street corners, inserted into fashion and beauty magazines. These channels are expensive, but their greatest drawback lies in the inability to get any leads data.

To market Neutrogena face masks via an online sampling campaign, and at the same time collect solid leads.

Setup a product campaign site for Neutrogena face masks with detailed product description and an online sample request form. Site visitors select the sample they want, enter their names, email address, telephone numbers and mailing address. Samples will be mailed after verification of the redemption details.

The campaign was seeded with mentions of the website http://www.healthybeautifulskin.com.sg in regular print advertisements.

The site was launched to the public on the 9th of June 06 attracting less then 1,000 hits. Within 2 weeks, the site was attracting 80,000 hits per day and over 5,000 samples redeemed. Beauty forums were abuzz with news of the samples and site traffic was doubling everyday as news of the promotion spread through the internet medium. The sampling exercise was stopped on 23 June 06 and the client had built up a database of over 5,000 skincare-aware prospects.